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Ad industry watchers are waking up to the fact that TV's big star is Google's YouTube. YouTube is ready to capitalize as it heads into TV's big upfront selling season. Industry observers widely believe YouTube is taking in far less ad revenue than it should be, based on its share of view time. Why YouTube is big on live sportsYouTube also affirmed its commitment to the industry's most sought-after content, live sports. YouTube still faces legacy ad buying structures where some agencies still buy old-fashioned TV and social video separately.
Persons: Nielsen, Neal Mohan, Mary Ellen Coe, Sean Downey, Zach King, Haley Kalil, Billie Eilish, Brian Albert, Brandcast, Donald De La Haye, Deestroying, Albert, Kate Alessi, Tricia McCormack, Brian Wieser Organizations: YouTube, Netflix, Hulu, Industry, Business, US, Google, NBA, Disney, Systems Locations: New York
Its advantage wasn’t lost on Netflix cofounder and former CEO Reed Hastings, who’s namechecked YouTube as a threat to Netflix. YouTube has become a media giant without Hollywood contentMany in media dismiss or overlook YouTube because it doesn’t look like a Hollywood player. Its TV business, YouTube TV, is a bundle of other people’s channels. And YouTube TV is now the fourth-largest pay-TV service in the country, with more than 8 million subscribers. The real threat is that Netflix and YouTube dominate and everyone else fights over a tiny slice of pie.
Persons: It’s, wasn’t, Reed Hastings, who’s, Nielsen, Z, it’s, Gen Z, Forrester, Dan Salmon, Martin Scorsese, Brian Albert, Google's, Neal Mohan, he’s, , YouTube’s, isn’t, can’t, else’s, Piper Sandler’s Organizations: Service, Netflix, Disney, Business, YouTube, Nielsen YouTube, Hollywood, Street Research, Amazon Prime, Google, Hulu Locations: Hollywood
One holding company exec said for the first time in years, their clients' YouTube spending hasn't increased this year. Execs also cited suitability of YouTube content as an ongoing factor in their spending allocations. YouTube TV , launched in 2017, provides linear and on-demand programming, and parent Alphabet has called it a bright spot for subscriber growth. YouTube also pitches TV advertisers on YouTube Select, which lets advertisers run ads on the top 5% of its most popular programming. And last year, YouTube reached a deal to make NFL's Sunday Ticket games an add-on for YouTube TV subscribers.
Persons: Max, Execs, Adalytics, Dan Salmon, Brian Albert, Albert, Nielsen, it's, we're, execs, Brian Wieser, Wieser Organizations: YouTube, Business, Disney, Paramount, Amazon, Prime, Google, Hollywood, New, Research, US, Netflix, Hulu, Sunday Ticket, Nielsen . Ad, YouTube's Locations: Madison, Wall
(AP) — A manhunt for a suspect in the fatal shooting of a Maryland judge continued for a fourth day Sunday as authorities completed their search of an area where the suspect's SUV was found. Officials said Pedro Argote, 49, is suspected of gunning down Circuit Court Judge Andrew Wilkinson in his driveway on Thursday, hours after Wilkinson ruled against him in a divorce case. On Sunday, the sheriff's office said in a Facebook post that authorities have concluded their search of the Williamsport area. “No further information indicates that Argote is still in the immediate area,” the sheriff's office said. Wilkinson, 52, was shot the same day he awarded custody of Argote’s children to his wife.
Persons: Pedro Argote, gunning, Andrew Wilkinson, Wilkinson, Washington County Sheriff Brian Albert, Albert, Argote, Joe Biden, Roe, Wade Organizations: Sheriff’s, Washington County Sheriff, U.S . Marshals Service, Marshals Service, U.S, Supreme Locations: HAGERSTOWN, Md, Maryland, Washington, Williamsport, Hagerstown, Washington County, Brooklyn, Long, , New York, Tampa, Clearwater , Florida, Columbus , Indiana, North Carolina
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